Restaurants are deploying menu boards in greater numbers to improve customer experience and change content on the fly. However, it can still be a struggle to keep the menu content fresh to meet customer expectations. A panel at the Restaurant Franchising and Innovation Summit in Louisville discussed how to mix up the menu.
It's not every day a show comes crashing through a crack in the wall, but Ecco aimed to make that happen with an augmented reality campaign promoting its Scinapse sneaker line. The company teamed up with JCDecaux to deploy an interactive AR game in MTR Central Station in Hong Kong.