One great challenge with digital-out-of-home or any other form of advertising is how one can measure the true effectiveness of the campaign. How can you accurately measure ROI or ROO? IKEA recently tried to answer this question.
In a situation where you aren’t really sure whether you should repair your existing projector or replace it with a newer one? Should you upgrade to the latest features and technology? This byline helps you explore the reasons behind each of those choices to help determine the best option for your business.